MODULE 01via Vibegrowing
Performance gap report
You find out what's working, what's saturated, and what nobody's testing yet. Sometimes the answer isn't new creatives — it's the hidden signal your team already walked past.
Start hereMost creatives don't hit. Everyone knows this. The question is how fast you find the ones that do.
GRIND brings creative production backed by data, audience psychology, and years in the trenches. Every module adds a reason why the next creative costs less to find.
- 80+
- Games shipped
- 6
- Years in mobile UA
- since 2020
- $5M+
- Ad spend influenced
9:415G • 100%
WAVE 07
● LIVE
HOOK
Can you survive 10s?
CR_8421 · PlayableIPM 12.4 ▲
Selected studios — 80+ games shipped
/ The problem
Three things an external creative team might get wrong.
- 01
Volume without thinking.
Most pipelines optimise for output. 200 creatives a month, 3 winners — and the reason those three worked is a talented creative's gut feeling. The next month starts from the same gut.
- 02
Briefs written in the dark.
New concepts get briefed off last quarter's top performer and the creative director's instinct. What's already saturated in the network, what the paying audience actually responds to — that stays invisible.
- 03
Production before strategy.
The brief lands, the team executes. When creatives don't perform, the answer is usually more creatives. But if the hook or the audience model is off, production doesn't fix the thesis — it just continues it.
/ How GRIND works
Four modules. Take one. Take all four. Not a package deal.
MODULE 02
Paying audience profile
You find out who actually pays in your game — and what makes them convert. Not personas. The real psychology behind the spend.
Start hereMODULE 03the prioritised brief
Creative strategy
Data and audience model become a ranked list of angles and hooks. Hand it to your team or to us.
Start hereMODULE 04video, UGC, AI-native, playable ads
Production
Built on a validated brief. We make what the strategy calls for — nothing for the showreel.
Start hereLIVE CREATIVE TEST · BATCH 042
Updated 2 min agoCreative
Format
IPM
CPI
- CR_8421Playable12.4 ▲$0.42
- CR_8418UGC9.8 ▲$0.61
- CR_8410AI-native7.1 —$0.88
- CR_8403Hook→CTA4.2 ▼$1.34
/ Results
Anonymised, because that's the deal.
Genre and number. No logos, no spin. If you want references, ask on the call.
Casual / Apps
+2,500% spend
$25K → $650K
Monthly ad spend after the creative pipeline stabilised. +2,500% spend over the engagement.
Mid-core RTS
18 months
First winning creative in 18 months.
The paying audience model surfaced an angle the internal team had dismissed as unlikely.
Vehicle combat
1st test batch
New angles. First batch.
Creative directions built directly off the paying audience analysis — strong signal from the first test cycle.
Founder · GRIND
/ About
George Tsomaev. Six years in mobile UA.
AppMagic AmbassadorWorked on 80+ titles with studios including Nexters, Zynga, Wargaming, Playrix, Tripledot, Big Huge Games, and Gaijin.
Built Vibegrowing — a creative analytics platform that tags creatives across 400 parameters and matches them against performance data to find the gaps.
GRIND is what happens when that data meets a working creative pipeline.
/ Talk