MODULE 01
Performance gap report
You find out what's working, what's saturated, and what nobody's testing yet. Sometimes the answer isn't new creatives - it's the hidden signal your team already walked past
Start hereMost creatives don't hit
The question is how fast you find the ones that do
GRIND brings creative production backed by data, audience psychology, and years in the trenches. Every module adds a reason why the next creative costs less to find
9:415G • 100%
WAVE 07
● LIVE
HOOK
Can you survive 10s?
CR_8421 · PlayableIPM 12.4 ▲
Selected studios — 80+ games shipped
/ About
Founder · GRIND
George Tsomaev
AppMagic Ambassador- 80+
- Games shipped
- 6
- Years in mobile UA
- $50M/month
- Ad spend influenced
Worked on 80+ titles with studios including Nexters, Zynga, Wargaming, Playrix, Tripledot, Big Huge Games, and Gaijin.
GRIND is what happens when that data meets a working creative pipeline.
/ The problem
3 things an external creative team might get wrong
- 01
Volume without thinking
Most pipelines optimise for output. 200 creatives a month, 3 winners - and the reason those three worked is a talented creative's gut feeling. The next month starts from the same gut
- 02
Briefs written in the dark
New concepts get briefed off last quarter's top performer and the creative director's instinct. What's already saturated in the network, what the paying audience actually responds to - that stays invisible
- 03
Production before strategy
The brief lands, the team executes. When creatives don't perform, the answer is usually more creatives. But if the hook or the audience model is off, production doesn't fix the thesis - it just continues it
/ How GRIND works
4 modules. Take one. Take all 4
MODULE 02
Paying audience profile
You find out who actually pays in your game - and what makes them convert. Not personas. The real psychology behind the spend
Start hereMODULE 03
Creative strategy
Data and audience model become a ranked list of angles and hooks. Hand it to your team or to us
Start hereMODULE 042D/3D video, UGC, AI-UGC, playable ads
Production
Built on a validated brief. We make what the strategy calls for - nothing for the showreel
Start hereLIVE CREATIVE TEST · BATCH 042
Updated 2 min agoCreative
Format
IPM
CPI
- CR_8421Playable12.4 ▲$0.42
- CR_8418UGC9.8 ▲$0.61
- CR_8410AI-UGC7.1 —$0.88
- CR_8403AI-Hook + Gameplay4.2 ▼$1.34
/ Results
Anonymised, because that's the deal
Genre and number. No logos, no spin. If you want references, ask on the call
Casual / Apps
+2,500% spend
$25K → $650K
Monthly ad spend after the creative pipeline stabilised. +2,500% spend over the engagement
Mid-core RTS
18 months
First winning creative in 18 months
The paying audience model surfaced an angle the internal team had dismissed as unlikely
Vehicle combat
1st test batch
New angles. First batch
Creative directions built directly off the paying audience analysis - strong signal from the first test cycle